E.On Case Study

Employee benefits magazine announced the winners of the 2010 Employee Benefits Awards at a ceremony held in London, on the 25th June.  There were 100 finalists and only 21 winners, with four of these being Edenred’s clients.  A further three clients were runners up to the award and two reached the finalist stage.

Winners were recognised for the best reward and benefits strategies among employers in the UK:

E.On, with the My choice programme, were the finalists in the ‘Most effective benefits strategy for working parents and carers’ category, with Edenred being their provider. 

This entrant recognised the importance of targeting male (and not just female) staff to promote its strategies that support working parents (a demographic E.On has recognised is important to its success as a business). This is particularly important in an industry where most engineers are men and there is a national shortage of qualified engineers. The firm offers a wide range of benefits that appeal to parents, from childcare vouchers (with a 5% take-up) to activity discounts. The firm cleverly communicates ‘family friendly’ as part of its recruitment drives in the local community.