Debenhams Retail Case Study

Employee benefits magazine announced the winners of the 2010 Employee Benefits Awards at a ceremony held in London, on the 25th June. There were 100 finalists and only 21 winners, with four of these being Edenred’s clients. A further three clients were runners up to the award and two reached the finalist stage.

Winners were recognised for the best reward and benefits strategies among employers in the UK:

Debenhams Retail, with the Debenhams VIP programme, were finalists in the ‘Most effective motivation or incentive strategy (Sponsored by Compliments)’ category, with Edenred being their provider.

The retailer introduced this magnificant Oscars-themed scheme to replace a previous staff incentive plan. The judges felt Debenhams Retail really knew what it needed to achieve in a difficult economic climate.