Amadeus Services – Made4us programme Case Study

Employee benefits magazine announced the winners of the 2010 Employee Benefits Awards at a ceremony held in London, on the 25th June. There were 100 finalists and only 21 winners, with four of these being Edenred’s clients. A further three clients were runners up to the award and two reached the finalist stage.

Winners were recognised for the best reward and benefits strategies among employers in the UK:

Amadeus Services, with the Made4us programme, were finalists in the ‘Communications strategy of the year for employers with fewer than 5,000 staff’ category, with Edenred being their provider.

This well-structured communications campaign used a wide range of methods to reach a previously disengaged workforce. It also had to overcome challenges such as reaching the one-third of staff for whom English is not their first language. Despite being implemented on a very limited budget, take-up of the voluntary benefits scheme increased from 79% to 99%.